Bulgari pays tribute to legendary watchmaker Gérald Genta with 50th Anniversary Watch


Aficionados of a certain vintage will recall the work of Gérald Genta, a watchmaker who made his name working for the likes of Universal Genève, Patek Philippe, Omega and IWC in the 1950s and 60s before launching his own eponymous manufacture in 1969.

Bulgari acquired Gérald Genta in 2000, giving the business access to Mr Genta’s expertise, back catalogue and the company’s team of watchmakers. He died at the age of 80 in 2011.


Bulgari, which credits Gérald Genta for turbo-charging its horological progress over the past two decades, is paying tribute to the 50th anniversary of the opening of the Gérald Genta manufacture this year with a watch that carries the company’s original logo on the dial.

Garald Genta. (Picture credit Wikimedia.)

The Gérald Genta 50th Anniversary Watch is housed in a chunky round 41mm platinum Arena case, with a smooth, wide, curved bezel.

The jumping hours on the blue lacquered dial are displayed through a window at 12 o’clock, while the minutes are tracked on an arc spanning the top half of the dial.

The date is shown in a similar but smaller arc at 6 o’clock.

Powered by the BVL 300 Caliber with a bidirectional self-winding movement boasting a 42-hour power reserve, the complex mechanism is visible through the scratch resistant sapphire case back.


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