Bremont has struck an allegiance with retailer Rivoli Group that will bolster the British watch brand’s presence in the United Arab Emirates.
From next month four Rivoli stores will take stock of Bremont watches.
Bremont co-founder Giles English said that this deal is just the start of the brand’s plans for expansion into the region.
He said: “We are very carefully and selectively trying to increase our global distribution by finding the right retail partners from around the world. The Middle East has always had an appreciation of British luxury goods, as such we are excited by the prospect of expansion in this region and the Rivoli Group are the perfect partner for us.”
Rivoli Group general manager Abraham Koshy believes that there is a demand for a British watch brand in the Middle East and said that the group is “proud to be associated with Bremont”.
Koshy added: “This region has a distinct market for luxury products and we are sure that Bremont will definitely be received with enthusiasm here. We are looking forward to welcoming Bremont to this region."Bremont has struck an allegiance with retailer Rivoli Group that will bolster the British watch brand’s presence in the United Arab Emirates.