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Bremont opens a virtual version of its London flagship boutique

Bremont showroom

Bremont is inviting customers to explore its flagship store, which is nestled among the millionaire’s mansions of London Mayfair, through a virtual 3D walk-through.

The British watchmaker promoted the service via its social media this morning.

Working like a mini Google Streetview, it guides customers around the showroom floor and invites them to click on items of interest, picked out with red targets.

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Click on the target and additional information about watches or some of the historic objects that inspired them appears.

The walk-through even has co-founders Nick and Giles English in the virtual store, tucking into a cheeky scotch, it appears.

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Rob Corder

The author Rob Corder