2020 was not a great year for commercial partnerships with major sporting events and teams, but stick with it and they will surely come good.
Bremont produced a fantastic watch to mark becoming Official Timing Partner to both England Rugby and Twickenham Stadium last year, so what it lost in time-related match day content, including branded match clocks around the stadium, it gained with watch sales to the team’s fans.
This year is the 150th anniversary of the Rugby Football Union (RFU), and Bremont is making the landmark with a Limited Edition RFU 150 Chronometer GMT.
The 43mm satin and polished stainless steel case is fitted with a uni-directional rotating blue ceramic bezel.
It is rugged enough to be buried at the bottom of a scrum, with automatic helium escape valve and crown protector.
The bezel has rugby playing time indicators, showing the approach of half/full time in red and any extra-time added on in white.
The dial is inspired by the blue of the England rugby team’s away kit and the inner dial ring is stamped ‘Twickenham’.
The closed case back features the RFU’s new, specially designed, Heritage Rose emblem celebrating the anniversary, taking inspiration from the first rose that featured on the players’ caps from 1871 (and still does today).
“It was an incredibly proud moment for me when I first saw Bremont timekeeping presiding over play at Twickenham, both an iconic stadium and an English institution. It has obviously been an incredibly challenging year for sport but not being able to enjoy sport in the same way has certainly highlighted its importance for so many. England Rugby really is as good as it gets and speaks to the core of what Bremont has always been about with our maxim of being Tested Beyond Endurance. We’re very much looking forward to seeing the Guinness Six Nations kick off and we’re thrilled to be part of these anniversary celebrations, commemorating such a landmark year in the sport,” says Bremont co-founder Giles English.
