Bremont has created a limited edition pilot watch that will be sold exclusively at Mr Porter, the second collaboration of this type since the two companies began working together in 2013 when Bremont was the first watch brand to be listed on the platform.
The watch is an extension to the ALT1-ZT collection, and has GMT and chronograph functions.
There are two versions of the 43mm steel-cased limited edition, with only 15 made of each. They both have what Bremont describes as an RAF blue dial. One comes with a leather strap of the same colour, priced at £4,595. The other has a steel bracelet and costs £4,995.
“We are very proud to be working with our longest-standing watch brand, Bremont, on this exclusive project,” says Toby Bateman, managing director of Mr Porter.
“Both brands share the same approach to the watch industry, and thus the same brand values. Bremont saw a long-term opportunity and vision becoming Mr Porter’s first luxury watch brand in 2013, which is a testament to Giles and Nick’s forward-thinking business approach. These limited-edition pieces mark a milestone in our continued relationship – and highlight Mr Porter’s focus to give our customers something unique that they can’t buy anywhere else.”
Giles English, co-founder of Bremont, adds: “As the first luxury watch brand to have been stocked on Mr Porter some five years ago, we are delighted to see this area of its business grow into the online destination for fine watches that it has become today. We’d always hoped it would become a hub for luxury watches and we are proud to have been early adopters. To celebrate our successful partnership, we’re thrilled to be launching this limited-edition watch with Mr Porter, which we hope will provide something completely unique and intrinsically British for its customers. A mechanical timepiece is not only something that has to be beautifully crafted, but it’s equally a statement of style; as such collaborating with Mr Porter, the ultimate purveyors of men’s style, seemed an opportunity too good to miss.”