The Breitling Chronomat for Women is making its way into the virtual wardrobe of DREST, the world’s first interactive luxury fashion mobile game.
Breitling is the first luxury watch brand to partner with DREST, a highly immersive game that sees players adopt the role of a fashion stylist.
Players then build digital photo shoot and mood board creations using real-life products from over 200 leading global fashion brands.
As with all the other fashion items featured in DREST, there is the option for users to shop the Breitling pieces they have played and competed with in-game.
Breitling’s chief marketing officer, Tim Sayler, said: “We are very excited that Breitling, and specifically our new Chronomat for Women collection, will become a part of DREST’s vast virtual wardrobe. It’s really a fun way to experience the latest in luxury, and we believe Breitling has a role to play in that world.”
Adding: “It’s a great chance to introduce our beautiful women’s watches as well as our Spotlight Squad members to DREST’s online community of fashion-forward individuals.”
According to Breitling, the versatile Chronomat for Women, launched in October 2020, symbolises competence and effortless style.
DREST’s managing director & chief brands officer, Tess Macleod Smith, commented:“We are thrilled to reveal globally renowned heritage brand Breitling as our first luxury watch partner. This collaboration signifies a key moment in our journey to truly democratize the world of luxury – through DREST, individuals everywhere now have the opportunity to virtually own, and style endlessly with, a Breitling watch.”
“We are forever exploring ways to blend real and virtual experiences in our mobile game, so it is incredibly exciting to have Misty Copeland – a woman who is admired for not only her extraordinary talent but also for her advocacy, tenacity, and philanthropic endeavors – select her favorite DREST Mood Board creation from all the entries and reward the winner with a real watch from the stunning Breitling Chronomat for Women collection.”
The watches in the Chronomat for Women range feature Breitling’s iconic Rouleaux bracelet with a butterfly clasp.
Along with the choice of sizes (36 and 32 mm), this timepiece is available in cool stainless steel, versatile bicolor versions, or deluxe 18-karat red gold. Women craving extra sparkle can opt for diamond-set bezels and indexes.
There are numerous versions to choose from, with lacquered dials in white, pale green, midnight blue, or copper.
So they are grey market selling direct to the consumer through a third party ?
Supplying stock through non authorised dealers used to reprimandable by the brands, it now appears to be the norm, while getting actual grey market companies to sign non disclosure agreements and allowing them to also supply the products
interesting times