Breitling has shown a restless energy to compete in every segment of the luxury watch market since Georges Kern took over as CEO, and its 2019 Superocean collection is one of its boldest moves towards Rolex’s heavily fortified divers’ watch citadel.
Breitling says the latest family has something for everybody, including women, with Superocean models ranging in size from a gender-neutral 36mm up to a hefty 48mm.
The company is also riding the wave of activism to clean up our oceans as part of its publicity of the launch.
“Our Surfers Squad and our partnerships with Outer-known and Ocean Conservancy speak volumes about our affection for the seas. With the new Superocean Collection, we have created watches for people who want to explore the oceans, whether they are active in water sports or in clean-up initiatives. And, of course, they will excite any fan of Breitling’s design values,” says Breitling CEO Georges Kern.
All watches in the collection use the same Breitling Caliber 17 COSC-certified movement.
Top of the line is the Superocean 48, which comes in a DLC-coated titanium case with a blue ceramic bezel. It comes on a new-this-year blue rubber strap.
Smaller models come in steel, some with black DLC coating. There is a range of dial colours including black, blue and orange.
The most female-focused 36 has either a light blue or white dial.
They will be on sale in the UK in April. Breitling has shared the following pricing information:
Superocean 36 from £2,760 on a rubber strap and £3,140 with steel bracelet.
Superocean 42 is £2,760 with rubber strap and £3,140 on steel bracelet.
Superocean 44 is £2,850 on rubber and £3,250 on steel.
Superocean 46 is £3,670 on rubber and £4,110 on steel.
There is no price yet disclosed for the Superocean 48.