Breitling CEO Georges Kern has unveiled a whole new concept for Breitling in a department store environment that is likely to provide a blueprint for other points of sale around the world.
In a social media posting yesterday, Mr Kern celebrated the opening of what he called a Breitling Boutique / Breitling Coffee House in Zelmoli department store in Zurich.
“Perfect execution of our cool modern retro interior architectural style,” he says. “The project really reflects what I cal inclusive luxury,” he adds.
The new store opens this week.
