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Breitling hopes women will succumb to FOMO for capsule collection of watches

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Fear of missing out is one of the most powerful sales tools in high end fashion and Breitling is putting the technique to work for a fresh range of women’s Chronomats named the South Sea Capsule Collection.

The clue is in the name. A capsule collection is made for a limited time only so, once Breitling stops making them, customers miss the chance to buy one.

The 36mm, all-steel South Sea Chromonats have lacquered dials in beige, midnight blue, and mint green with matching alligator straps.

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All the watches have golden indexes and hands, diamond-set hour markers and gem-set bezels.

Under the hood is a COSC-certified Breitling Caliber 10 with power reserve of approximately 42 hours.

May be an image of wrist watch

“This colourful and exclusive new capsule collection, produced for a limited time only, is aimed at more fashion-forward women of action, purpose, and style,” says Breitling CEO Georges Kern.

They are on sale now for £6,550. Grab one before they are gone!

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