Breitling hopes women will succumb to FOMO for capsule collection of watches


Fear of missing out is one of the most powerful sales tools in high end fashion and Breitling is putting the technique to work for a fresh range of women’s Chronomats named the South Sea Capsule Collection.

The clue is in the name. A capsule collection is made for a limited time only so, once Breitling stops making them, customers miss the chance to buy one.

The 36mm, all-steel South Sea Chromonats have lacquered dials in beige, midnight blue, and mint green with matching alligator straps.


All the watches have golden indexes and hands, diamond-set hour markers and gem-set bezels.

Under the hood is a COSC-certified Breitling Caliber 10 with power reserve of approximately 42 hours.

May be an image of wrist watch

“This colourful and exclusive new capsule collection, produced for a limited time only, is aimed at more fashion-forward women of action, purpose, and style,” says Breitling CEO Georges Kern.

They are on sale now for £6,550. Grab one before they are gone!


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