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Breguet opens first Italian boutique in Milan

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Breguet has opened its first ever boutique in Italy, located on Milan’s prestigious Via Montenapoleone.

The 120sqm boutique is located across two floors and is described as an elegant and refined space, incorporating Breguet’s new design concept of walnut wood, leather and granite.

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The boutiques pearlescent glass walls have been designed in reference to Breguet’s hand guilloche arabesque decorations of its Clous de Paris dials while ellipse decorations on the ceiling are in homage to oval shape of the Reine de Naples collection.

Upstairs is an interactive space with behind-the-scenes films of Breguet’s workshops in the Vallée de Joux, as well as touch screen devices allowing customers to look through the detailed design work of Breguet timepieces such as guilloche, polishing and chasing.
 

 

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