Swatch Group has notified all press and retail partners that its Time To Move event, at which the 2020 collections of its luxury watch brands were to be launched, has been cancelled.
In an e-mail to WatchPro this afternoon, the statement says:
“Considering the uncertainty related to the 2019-nCoV Coronavirus outbreak, and in order to guarantee the welfare of our guests, partners, and colleagues, Swatch Group has decided not to hold the Time to Move event, which should have taken place in Zurich from March 4-6, 2020.
The Swatch Group Prestige brands will introduce their new products to the markets at a later stage during regional events, in order to prevent their partners from travelling internationally in an insecure climate.
Your brand representatives will get in touch with you soon with further details.
Thank you for your understanding and valuable collaboration.”