Bremont Watch Company and Signet Jewelers — parent company of Ernest Jones and H. Samuel — are opening three monobrand Bremont boutiques in the UK later this year.
Details of the locations have not yet been disclosed, and nor have the dates when they stores will open.
All Bremont will share at this stage is that the three boutiques are planned to be open by Christmas.
The news follows Bremont’s most significant opening earlier this year of The Wing, the company’s new Manufacturing & Technology Centre in Henley-on-Thames.
That new headquarters was also used to create a new store design concept, which will be rolled out in the three new UK boutiques and across all Bremont Boutiques worldwide.
“Retail is critical to the future growth of Bremont. We have had considerable success with our own boutiques and are very keen to increase our distribution. Our new store concept sells the Bremont DNA in the best possible way and offers the highest level of customer service. Signet is a wonderful partner to work with and their considerable experience and skill set in retail is hugely valuable to making the partnership as successful as possible,” says Rob Gough, head of sales at Bremont.
Neil Old, managing director of Signet UK, adds: “We have worked with Bremont for many years and we’re delighted to be extending our partnership, combining our retail knowledge and expertise with the strength of the Bremont brand. We look forward to creating an innovative and exciting customer experience which brings Bremont’s rich and compelling story to life.”
Giles English, Co-Founder of Bremont comments “It’s fantastic to build on a long-standing retail relationship and to have such a wonderful retailer like Signet investing with us to grow our unique store concepts around the UK.
“We continue to invest heavily in the business to manufacture the best product and constantly deliver an exceptional level of customer service.”