Omega has extended its direct to consumer retail reach with the launch of its own ecommerce site in the UK.
It is the second ecommerce site for Swatch Group’s flagship brand, following two years after the introduction of a transactional site in the United States in 2017.
Raynald Aeschlimann, president and CEO of Omega, says he expects the UK site to build on the success of its US counterpart. “The response to our launch of ecommerce in the US was phenomenal and it’s a huge thrill to open up this opportunity to our valued customers in the UK. Omega is proudly Swiss, but we’re also truly global, and it’s our goal to be accessible to customers and collectors wherever they are in the world. Developing ecommerce also helps us to reach the emerging generation, which is not only great for Omega, but for the future of Swiss watchmaking in general,” he suggests.
Swatch Group has been committed to extending its direct to consumer retail operation, and has restated its goal to keep growing its network of Omega stores. “In addition to its expansion of ecommerce, Omega will continue to develop its global network of boutiques, which are still an important part of the luxury shopping experience, especially in the world’s major cities,” the company says.
“Although Omega’s online sales are currently confined to Britain and the United States, the brand is only getting started. More countries will be included in the very near future,” an Omega statement adds.