Braun marks 100 years launching its first ever automatic watch

Marking 100th anniversary of Braun, it is launching its first ever automatic watch into the collection, a limited edition of only 100 pieces.

Braun says the BN0278 Automatic watch continues the tradition of beautiful aesthetics and design principles synonymous with the brand and features a central yellow second hand and red chevron date indicator, both of which have been an iconic part of our design detailing heritage.

A flat Sapphire crystal offers ultimate scratch resistance and clarity while the Super-LumiNova hand-set ensures the time can be legible in all environments.

The automatic movement has a power-reserve of 41 hours and features a custom rotor and the caseback is individually numbered as part of the limited edition series.

The watch launch forms part of a wider celebration to celebrate the day Max Braun opened his appliances workshop in Frankfurt am Main, Germany.

Braun’s origins can be traced to 1921 when Max Braun opened a workshop to repair manufacturing conveyor belts, which ensured they lasted longer.

His sons Artur and Erwin (with the Ulm School of Design) built on his passion for durability with a humanistic outlook when they took over the company in 1951 with a focus on user-centric design.

In contrast to the mid-century’s ornate design style, they only brought to market products that served a need, simplified everyday living and could stand the test of time.

The idea of ‘good design’ for millions in terms of form and function was immortalized in the 1970s by Braun’s head of design, Dieter Rams, and still rings today.

To commemorate its 100th anniversary, Braun has created a limited-edition set of its leading products across Grooming and Personal Care, Household Appliances, Audio Systems, as well as Watches and Clocks.

To celebrate and commemorate, the brand will also run a year-long programme of events and collaborations on the theme of ‘Good Design for a Better Future’.

Professor Oliver Grabes, Head of Global Braun Design, said: “We have a unique opportunity with our centenary year to open up the dialogue around our founding principles of what Braun believes ‘good design’ is – useful, simple and built to last – and what its impact can be for the next 100 years. We have put an exciting programme of activity together with leaders in their fields who are defining what culture and design are today as well as offering extended warranties on our 100th Anniversary Collection.

Adding: “2021 is a unique opportunity for design lovers, especially younger generations, to get involved in ‘good design for a better future’ because, at the heart of it all, Braun is about user-centric design and we want the brand to stand the test of time.”