Brad Pitt is seen chatting about watches with Breitling CEO Georges Kern today and the brand’s new boutique on London’s Regent Street was selected for the occasion.
Before worrying that the West End might have been brought to a standstill with the arrival of Hollywood royalty, Mr Kern disclosed that the meeting had only been possible through the use of green screen technology.
It was not clear whether the conversation actually took place, or whether the pair recorded their own segments that were then cut together.
Whatever. It was a neat publicity stunt, certain to ensure the video on Youtube makes a global impact.
The pair chat easily, joking about who managed to grow the most hair during lock down (Brad won), and the actor’s favourite watches.
Breitling’s London showroom was the third star of the show, presented as a cool industrial space with a bar, exposed brick and retro styling.