Breitling’s Summit in Los Angeles last week would not have been complete without a bit of Hollywood glamour, and the event did not disappoint as Brad Pitt strode onto the stage with CEO Georges Kern to introduce a completely redesigned Avenger collection along with line extensions of its Superocean and Aviator 8.
Breitling first launched the Avenger in 2001 and says its 2019 reworking of the collection is designed to appeal to a wide spectrum of aviators and adventurers.
Demonstrating the positioning, Breitling launched the watches alongside a new Aviation Pioneers Squad comprising astronaut Scott Kelly, fighter jet pilot Rocío González Torres, and World Drone Champion Luke Bannister.
Customers are likely to have a more grounded disposition, but the Breitling Avenger collection has something for everybody. Case sizes ranging from 43mm to 48mm for watches that come with dials in blue, green, yellow and black.
There are COSC-certified chronographs, three-handed time-only models and GMTs with a second timezone hour hand.