BOSS watches has confirmed it will support this year’s GQ Men of the Year awards.
This will be the sixth time the brand has sponsored the star-studded event which takes place in London on September 5.
The global event attracts many of the world’s most famous men from the worlds of sport, entertainment, music and politics.
As part of the ceremony, BOSS watches will present each winner and presenter with a specially engraved timepiece from the SS18 collection.
This year, the chosen timepiece is the BOSS Grand Prix. This model features an integrated tachymeter which measures distance based on speed, while three counters, biased to the left, aim to create a dashboard like feel.
Previous winners include F1 star Lewis Hamilton, creative director Christopher Bailey and boxing’s world heavyweight champion, Anthony Joshua.