Boss Watches is the official watch of Aberdeen Asset Management Cowes Week 2013 for the third successive year, cementing the brand’s affiliations with sailing further.
Cowes week starts on Saturday and runs until August 10. Leading yachtsman Alex Thomson will be at this year’s regatta with the Boss yacht. The presence of the Hugo Boss clothing truck at this year’s prestigious international sailing regatta is also intended to help the brand stamp its mark on the event.
The selected timepiece from Boss Watches to be the Official Watch of Cowes Week will be a new specially designed Boss Black Regatta Watch, which will be worn by Boss ambassador Thomson.
Boss watches became involved in sailing in 2003 when it sponsored Thomson in the Fastnet race.
Thomson will be competing in the Artemis Challenge during Cowes Week.