Beaverbrooks takes on premium G-Shock collections

The All New Mid-Size 2 Way Time Sync MR-G (PRNewsfoto/Casio America, Inc.)

Casio has secured a deal with Beaverbrooks that will see its premium lifestyle collections of watches on sale at seven key stores including  units at White Rose, Glasgow Fort and Stratford Westfield.

Premium lifestyle watches are priced at upwards of £299, according to a statement, and take in G-Shock ranges such as Master of G, Full Metal, MR-G and Edifice.


“We are delighted to be working in partnership with Beaverbrooks to launch our latest collections” notes Timepiece divisional manager Janet Errington.

“Beaverbrooks’ store standards and retail service are among the highest in the industry and it is a pleasure to work with such a strong team. Whilst market conditions may be tough, we are delighted to be a growing brand in the sub-£500 arena. As a company we are committed to supporting retail and e-stores by presenting the best experience possible and by doing things differently. Our G-Shock and metal business growth trajectory makes the timing just right to building a lasting partnership with Beaverbrooks,” she adds.

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