Swiss watchmaker Baume & Mercier has expanded its UK distribution through John Lewis’ flagship store on London’s Oxford Street.
The move into John Lewis comes as a result of Baume & Mercier’s partnership with watch retail group DM London.
Philip Poole, Baume & Mercier’s UK brand manager, said: “We are really pleased to be opening in renowned retailer John Lewis Oxford Street and increasing our presence within London.n Offering elegant and timeless Swiss watch pieces, that are affordable yet don’t compromise on quality, will resonate perfectly with the John Lewis customer and no doubt create a prosperous union.”
The John Lewis placement expands on Baume & Mercier’s established relationship with DM London which has already resulted in three London retail locations for the brand; The Wonder Room in Selfridges, The Watch Gallery at Westfield White City and House of Hanover.
Adrian Maronneau, director of buying and merchandising at DM London, added: “We are delighted to be growing our partnership with Baume & Mercier and look forward to sharing in the continued success of the brand this year.”