Fashion and lifestyle brand Police has announced its partnership with the blockbuster film Batman v Superman: Dawn of Justice.
The brand’s marketing campaign launched this month ahead of the movie’s UK release in cinemas on 25 March 2016.
To mark the imminent release Police has launched two special limited edition timepieces: Batman and Superman. Each design is supposed to reflect the respective superheroes’ character and personality.
With only 2,400 of each watch in worldwide production, these watches are available in a blue and black stainless steel case and will feature the official Batman v Superman logo, alongside the Police branding.
Each limited edition watch will offer its own certificate of authenticity and will be available from 1 March 2016 at selected retailers including Watch Shop, H. Samuel and Debenhams, as well as selected independent jewellers.
Head of marketing for Inter City Group, Police’s UK distributor, was excited about the prospect of the partnership for the brand: “Following the huge success of our Terminator: The Genisys promotion last Summer we are excited to announce our biggest film promotion to date for Police watches with the epic superhero movie, Batman v Superman. We are thrilled to be working in close alliance with Warner Bros. and believe that this new Limited Edition range will speak to both Superhero and Police fans alike, whilst helping to raise brand awareness and drive traction for the Police brand.”