Baselworld’s management may look to start again in Lausanne


Michel Loris-Melikoff, managing director of Baselworld, has already conceded that any new show his team attempts to launch in 2021 cannot be called Baselworld and cannot be held in Basel.

Today, WatchPro learned from Oliver Müller, founder of Geneva-based watch consultancy LuxeConsult, that the show’s parent company, MCH Group, has registered the name Swiss Watch Week and blocked off dates at the convention centre it owns in Lausanne so a show could be launched to run concurrently with Watches & Wonders Geneva in early April.

Mr Müller believes the 2021 event would be on a much smaller scale than Baselworld, most likely for around 150 exhibitors including watches, jewelry and equipment.

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MCH Group has said it is consulting with former Baselworld exhibitors and has made no firm decision on whether it will hold a show in 2021 at all.

Lausanne is a city of only 140,000, smaller than Basel, but it is just 40 miles from Geneva.


  1. Surely it’s not about Basel or Lausanne it’s about the arrogance of MCH.
    The brands can organise themselves they do not need MCH to arrange ,time to stop thinking it’s about you MCH.

    1. Yes, they can organize themselves. As long as it’s not online only. So far I haven’t been impressed by the webcast releases. Hopefully it’ll get better!

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Tags : baselworldgenevaOliver MullerWatches & Wonders Geneva
Rob Corder

The author Rob Corder