Banks Lyon has become an official stockist of IWC Schaffhausen at its Lancaster store, becoming the largest partner for the Richemont-owned brand in the North West of England.
The agreement has been signed in the 150th anniversary year for IWC, and will give Banks Lyon access to many of the special editions launched at SIHH in January to commemorate the milestone.
“We will be carrying one of the biggest selections of IWC in the North West, which we are very excited about,” says owner Rodney Banks Lyon.
Mr Banks Lyon’s daughter and marketing director for the business Maxine adds: “We are so thrilled to be entrusted as the official retailer of this beautiful brand and their fantastic range of watches. The IWC collections are going to be a great addition to our already extensive and exclusive watch brands, which include the likes of Omega, Cartier and Breitling amongst others.”
The official launch date for the exclusive IWC collections in store and online is 11th April.