Summer sales boosted by Bamford London’s sporty new Mayfairs


Bamford London’s Mayfair Sport line was extended in May and now comes in a range of colours reminiscent of early Swatch watches in the 1970s.

The collection is water-resistant to 10ATM and comes on a rubber strap with a unique wickerway function.

It has LumiNova indices and is built around a steel core.

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The original Mayfair watch began its life as Bamford Watch Department’s service watch, but the timepiece became more popular among clients they requested to keep it, leading Bamford London to create the Bamford Mayfair.

Since Bamford Mayfair’s launch in 2017, Bamford London have also added the Bamford Mayfair Date to the Mayfair collection.

The Mayfair Sport was originally offered exclusively for 1 month at Mr Porter from May 15 before general release.

It retails for £350.


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Alex Douglas

The author Alex Douglas