Summer sales boosted by Bamford London’s sporty new Mayfairs


Bamford London’s Mayfair Sport line was extended in May and now comes in a range of colours reminiscent of early Swatch watches in the 1970s.

The collection is water-resistant to 10ATM and comes on a rubber strap with a unique wickerway function.


It has LumiNova indices and is built around a steel core.

The original Mayfair watch began its life as Bamford Watch Department’s service watch, but the timepiece became more popular among clients they requested to keep it, leading Bamford London to create the Bamford Mayfair.

Since Bamford Mayfair’s launch in 2017, Bamford London have also added the Bamford Mayfair Date to the Mayfair collection.

The Mayfair Sport was originally offered exclusively for 1 month at Mr Porter from May 15 before general release.

It retails for £350.


Previous articleTutima takes to the sea and skies to promote its 2019 M2 Pioneer sports watches
Next articleWatch sales growth slows for the first half of 2019


Please enter your comment!
Please enter your name here