Bamford London, a sister company to authorised customization specialist Bamford Watch Department, has created two special edition GMT watches for Goodlife Clothing in New York.
It is the second time the two companies have worked together on a watch project.
Blue and brown models both have dials made to look like Goodlife’s new denim snap shirts. The colourways are described as macchiato and espresso for the brown edition and indigo with a dark grey steel case for the blue version.
Bamford took samples of the actual fabric to create the dials so the denim weave is the same on the watch faces as the Goodlife shirts.
Bamford London’s automatic GMTs have an interior rotating bezel that can be set to a second time zone.
They come on Bamford’s cordura straps with contrast stitching as well as a second denim strap option using the same fabric as the shirts.
Each watch will be sold with a co-branded t-shirt and hat commemorating the collaboration and serving as a gift set during the holidays.
George Bamford, founder of Bamford Watch Department, said: “This solidifies a great relationship and friendship between Goodlife and Bamford London and I am so happy to work together. Goodlife did set us a challenge but it has been amazing to really encapsulate their denim on the dial of the watch”