Baku latest destination for U-Boat boutiques


U-Boat believes it has identified the next global market for luxury brands and opened a boutique in Baku, the capital of Azerbaijan.
The 50 sq m boutique was opened in the heart of the coastal capital by founder Italo Fontana and marks the 19th own-brand boutique for U-Boat worldwide.
Oil and gas exploration and production in the country has led to Azerbaijan becoming one of the fastest-growing global economies with poverty rates dropping from 50 percent to 7.6 percent between 2001 and 2011.
Baku itself has benefited from this influx of wealth in the form of massive regeneration and luxury brands have recognised the growing numbers of shoppers with increasing disposable income.
The opening on the coast of the Caspian Sea follows recent U-Boat boutique openings in Florence and Hong Kong and precedes openings in Cannes and Rome in the next few months.



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