BA111OD has moved its headquarters to the Villa Castellane in Neuchâtel.
In doing so, it will integrate its assembling facilities into its former office as part of its bid to keep its watchmaking operation completely localised.
The moves comes just a few months before the celebration of the brand’s third anniversary and is described by Founder, Thomas Baillod, as a “giant step for a brand deeply rooted in the state of Neuchâtel, Switzerland.”
In a post on Linked, Mr Baillod explained: “Joining the association of the Villa totally matches our brand philosophy and we are thrilled to announce a very special collaboration with the café. To feel at home, every BA111OD customer will be offered a free coffee every time they sit at the café Villa Castellane. To qualify, just show up with your watch.”
BA111OD has chosen to keep its former offices at Rue des Mouliens 51, in order to transform it into a T2 and T3 workshop.
T2 for dial installation, hands and casing, as well as T3 for bracelet installation on top of after-sales service will all now be completed in-house.
Mr Baillod concluded: “This integration allows our brand to increase its productivity, its responsiveness, but also to demonstrate our dynamism and the relevance of our business model.”
