BA111OD has built its reputation around delivering more value for money in its watches than any other comparable Swiss manufacturer thanks to an innovative business model that turns its customers into advocates and influencers for the brand.
The disruptive business is taking part in WatchPro Salon for the first time in November, presenting timepieces that can be half the cost of pieces of equal complexity and finishing from other Swiss brands.
CLICK FOR EARLY BIRD DISCOUNTS ON WATCHPRO SALON TICKETS
BA111OD’s newest creations are a pair of diamond-decorated watches in its Chapter 6 range of ladies’ automatics.
Both pieces take inspiration from the solar system with one in gold-plated steel with a pale sunray dial, the other in polished steel with a star-speckled deep blue aventurine dial.
Both have an inverted figure of 8 cut out in their dials that expose the balance wheel and gears of their movements.
Both have bezels set with 60 lab-grown diamonds.
The 36mm watches use Soprod P024 automatic movements, and have their crowns positioned at 4 o’clock.
The dressy watches are worn on satin straps that have two chips embedded in them. One of the chips stores a business card, the other transmits a link to a a mobile phone that goes straight to the BA111OD boutique.
Remarkably, for such sophisticated, richly decorated watches, they are priced at £1,210 for the Lunar model and £1,120 for the Solar model.
WATCHPRO SALON 2024
BA111OD is among an exciting line-up of independent watchmakers from Britain and around the world that will gather in London on November 1 and 2 for this year’s WatchPro Salon.
Salon takes place in the luxury ballroom of The Londoner, one of the most exciting hotels to have opened in Central London in the past five years.
Other exhibitors at WatchPro Salon include:
Awake Concept, Trilogy, HERBELIN, Ollech & Wajs, Brew Watch Co., Sinn, BA111OD, Serica, eBay, Escudo, ID Geneve, Moels & Co., Mondaine, Luminox, Victorinox, Backes & Strauss, Atowak, HEGID, Apiar, Duckworth Prestex, ChronoSwiss, Nottaris, WREN, HTD Instruments, MICROMILSPEC, Horage, and Tsar Bomba
