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Aventi’s case is architecture for the wrist

Aventi has broken watchmaking traditions with its reinvention of a case that has become a statement of both shape and function.

Aventi has broken watchmaking traditions with its reinvention of a case that has become a statement of both shape and function.

Not just for its own sake of being different though, Aventi says the pentagonal silhouette, echoing the company’s logo, stands as a quest for a style that connects the watch with the world of automobiles.

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This suggests an ideal affinity with the work of modern visionary designers like Chris Bangle, who has made challenging the traditional automobile design his habit, introducing the need to reflect the evolution of contemporary society without falling into the trap of one-size-fits-all styles borrowed from the past.

The taut, streamlined lines of Bangle’s creations, who won the American Prize for Design in 2021, and his careful research into the complex structure of contemporary society have helped radically change the landscape of modern automobiles, transforming them from objects to authentic moving architectural ambients.

Not surprisingly, one of his inspirational models is archistar Frank Gehry.

In watchmaking, Aventi is taking the same path and expressing the same statement with its polygonal case, with sharp edges and bold angles, identical in shape throughout its production but always different, thanks to the careful search for the most innovative and exclusive materials, often created directly by the Maison.

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It reflected: “Because our world is moving faster and faster, and what we wear on our wrists must keep up with it.”

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