Aurum Holdings, which acquired Watch Lab earlier this year, has opened a new outlet inside Newcastle’s Monument Mall.
It marks the seventh Aurum-operated venture in the Northeast, joining the likes of Northern Goldsmiths and Reid & Sons in Newcastle city centre and the Goldsmiths and boutique.Goldsmiths showrooms in Eldon Square and Metrocentre.
It is the 19th Watch Lab branch in the UK. The company is a Rolex Accredited service business plus has top level accreditation for many brands including Omega, Longines, Rado, Certina and Tissot.
Jonathan Barker, director at The Watch Lab, said: “We’re thrilled to have launched our new premises in Newcastle. Northumberland Street is such a significant shopping destination so we’re confident business will be strong for us in the coming months.
“Working as a division of Aurum Holdings is allowing us to grow the business quickly and make our unique offering available to the majority of the UK’s population rather than a small portion of it and Newcastle was always on our radar for expansion.
“We’re looking forward to welcoming our first customers and getting our services known in the city and beyond.”
Aurum Holdings chief executive officer Brian Duffy said: “We acquired The Watch Lab in April 2016 in order to continue enhancing our customer offering and ensure they have a wide choice of services when it comes to jewellery and timepieces.
“There is a huge synergy between the business and our existing brands, and as a market leader, the team’s expertise is an excellent asset for Aurum Holdings. We have a passion for acting local, so it’s fantastic to be able to bring their skills to Newcastle’s high street for all of customers’ watch needs.”