While moving beyond single-digit growth is a cause for celebration amongst most brands, one Swiss watch manufacturer is marking annual growth of 31% this year.
Auguste Reymond, an independent, privately owned company, enjoyed its second consecutive year of global growth in 2013-2014 after a sales slump that began in 2008, in parallel with the global financial crisis. But the company is the first to admit that this turnover turnaround will require increased investment and stock production.
The company is not a stranger to overcoming financial adversity, having survived the Quartz Crisis of the 1970s. The brand claims to be newly invigorated thanks to an intake of new employees and has stated its ambition to become ‘one of the biggest independent Swiss watch companies’, forecasting even larger growth in 2014-2015.
During the last two successful years of growth (+12% in 2012-2013) Auguste Reymond has introduced 217 new references, created new merchandising displays, launched a new website, fashioned a new BaselWorld booth, published a new sales manual and attracted 100,000 Facebook fans.
Auguste Reymond has also chosen to reduce its customer accounts from 76 to 25 whilst achieving a higher turnover with each. The brand has also launched distribution into seven new territories including Thailand, Japan, Taiwan, Iran, Turkey, Ukraine and Hong Kong with aims to launch into USA, Bulgaria, Czech Republic, Australia and China in 2015.
While moving beyond single-digit growth is a cause for celebration amongst most brands, one Swiss watch manufacturer is marking annual growth of 31% this year.
Auguste Reymond, an independent, privately owned company, enjoyed its second consecutive year of global growth in 2013-2014 after a sales slump that began in 2008, in parallel with the global financial crisis. But the company is the first to admit that this turnover turnaround will require increased investment and stock production.
The company is not a stranger to overcoming financial adversity, having survived the Quartz Crisis of the 1970s. The brand claims to be newly invigorated thanks to an intake of new employees and has stated its ambition to become ‘one of the biggest independent Swiss watch companies’, forecasting even larger growth in 2014-2015.
During the last two successful years of growth (+12% in 2012-2013) Auguste Reymond has introduced 217 new references, created new merchandising displays, launched a new website, fashioned a new BaselWorld booth, published a new sales manual and attracted 100,000 Facebook fans.
Auguste Reymond has also chosen to reduce its customer accounts from 76 to 25 whilst achieving a higher turnover with each. The brand has also launched distribution into seven new territories including Thailand, Japan, Taiwan, Iran, Turkey, Ukraine and Hong Kong with aims to launch into USA, Bulgaria, Czech Republic, Australia and China in 2015.
