Audemars Piguet has announced it will auction off eight specially-decorated Royal Oak wall clocks, to help raise money for the Japanese Red Cross, following last year’s tsunami.
The brand had originally commissioned eight artists to decorate the wall clocks, which were then gifted to numerous individuals working for the brand in Japan last year.
The clocks have been on display in Audemars Piguet’s Ginza boutique since the end of 2011 but are now set to be auctioned after AP Japan consulted with the brand in Switzerland and decided to sell the clocks to raise money to support the Japanese Red Cross in its relief efforts in the country.
The auction was launched last week and will run for several weeks. The clocks are also set to be exhibited at the brand’s 40th anniversary celebrations for the Royal Oak in Tokyo, which takes place between July 11 and 16.
All auction proceeds will be given to the Japan Red Cross Society.