Apple Watch Edition to go on sale at US jeweller


Apple looks set to make its Apple Watch available to retail partners as one US retailer has listed the 18ct gold Apple Watch Edition as coming soon.

London Jewelers, a luxury retailer which also carries the likes of Cartier, Patek Philippe and Audemars Piguet at its five stores in New York state, lists the Apple Watch Edition as being available in selected stores from Friday on its home page. No further details or listings appear on the retailer’s website. The news was broken by US trade publication JCK.

The range-topping Apple Watch Edition features a solid 18ct gold case and sells in the UK directly from Apple, either online or instore, for between £8,000 and £13,500.


This announcement could mark either a change in Apple’s retail policy or the roll-out of a staggered strategy. The Apple Watch first launched as an online exclusive before being rolled out to Apple’s global network of stores. The fact that Apple headhunted Patrick Pruniaux, TAG Heuer’s former vice president of global sales, last year certainly points to a planned release to retailers. 

When the Apple Watch launched in April, WatchPro approached a number of retail buyers but none reported any communication with Apple regarding stock being made available to retailers.



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