ANONIMO has signed a partnership with FIA World Rally Championship in 2018 to become its official timekeeper.
The partnership was launched at this week’s season-opening Rallye Monte-Carlo, the first of 13 rounds which starts on Thursday evening outside Monaco’s famous Casino.
CEO Julien Haenny said there was a strong link between watches and motorsport as both are based on mechanical engineering and share similar values such as emotion, passion, teamwork and, of course, precision.
“ANONIMO wants to grow its brand and reach out to new audiences and a partnership with WRC is a natural step in this direction,” said Haenny.
“As a brand which focuses on the same target group of passionate connoisseurs as WRC, ANONIMO wants to create more awareness of its brand and watches among people who are not Swiss watch aficionados. It is also a natural means of communication by reaching a large number of people through the excitement and spectacular nature of WRC.”
ANONIMO will present a bespoke WRC watch to celebrate its entrance into rallying.