Buyers in the United States have already responded positively to a fresh family of fashion watches from Anne Klein that put sustainability at the heart of their concept, and British retailers will get their chance to see the collections in the coming weeks.
The Considered collection, the company tells WatchPro, is about more than simply meeting women’s fashion needs. “It’s about taking a thoughtful approach, thinking about tomorrow as much as today, and minimising our environmental footprint,” it adds.
Every watch in the Considered collection has a solar-powered battery that will never need to be replaced.
Its leather straps use a natural tanning process that is free of chrome, heavy metals, formaldehydes, pentachlorophenol (PCP) and many other harmful chemicals. 95% of the waste produced by the tannery can be recycled or sold for use in fertilisers and compost.
There is also a range that uses plant-based leather straps that are suitable for vegans.
To avoid the damage associated with traditional plastics, Anne Klein’s watches use cellulose acetate made from natural cotton and wood fibers instead of oil-based materials.
Point of sale material for the $95 to $150 watches (UK prices to come) has a forest theme and is made of wood.