Angelus looks for passionate retailers for fresh versions of its historic chronographs


Watch historians have always admired Angelus, one of the pioneers of early chronograph wristwatches in the first half of the 19th century. Its high end tourbillon watches, which have been made since the company relaunched in 2015 are also winning fans among the collectors’ community.

The brand’s new president Bertrand Savary, who took over the business along with stablemate Arnold & Sons (both ultimately owned by Citizen Watch Company) in April, is looking to broaden the customer base for Angelus, and recruit a committed network of retail partners around the world.

Mr Savary does not want to over-distribute the brand and is looking to grow the network with one key partner in most affluent countries. “We need passionate retailers that understand how to develop niche brands,” he says.


It will also be important that retail partners have enough stock of a brand that is building towards production capacity of around 1,000 watches per year.

Angelus’s current range of CHF 35,000 high end tourbillon watches will become the top of the line next year when the company introduces an all new family of chronographs and three-handers with prices starting at around CHF 8,000, all using advanced materials and housing in house movements.

This year’s pandemic has created the time for Mr Savary to push forward with those plans, and says the new family of watches will be in production before the end of this year, ready to go on sale early in 2021.


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