Google has announced that its popular Android Wear operating system is to be rebranded as ‘Wear OS by Google’.
Launched three years ago, Android Wear has been integrated into a number of high profile connected watches from various manufacturers, and was Google’s attempt to grab a slice of the fledgling smartwatch pie.
Other than for cosmetic branding and marketing purposes, one of the key reasons behind the change in name is the fact that in 2017 Google claims that a third of new Android Wear watch owners also used an iPhone, thus making the ‘Android’ part of the name somewhat misleading.
The company also cited the upcoming Baselworld exhibition as the reason behind the timing of the rebranding: “Android Wear was founded on the belief that wearable technology should be for everyone, no matter what style you wear on your wrist or what phone you have in your pocket,” Google said.
“As the watch industry gears up for another Baselworld next week, we’re announcing a new name that better reflects our technology, vision, and most important of all—the people who wear our watches. We’re now Wear OS by Google, a wearables operating system for everyone.”
Users will begin to see the new name on their watch and phone app over the next few weeks.