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Amanda Seyfried sits for shoot marking 90th anniversary of Jaeger-LeCoultre Reverso

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Jaeger-LeCoultre has unveiled a fresh photo shoot with Hollywood actress and friend of the brand Amanda Seyfried, describing her as “solar, soothing, precious and serene” in the portraits.

The photographs are part of JLC’s celebrations for the Reverso watch’s 90th anniversary.

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New York-based photographer Alique was chosen for the shoot because JLC wanted the images to be captured from a female’s point of view.

Ms Seyfried wears a pink gold Reverso One Duetto Moon from the current collection, styled with a pink gold bracelet and with a burgundy-red leather strap.

“If I had to define the Reverso, I would say: timeless, innovative, pristine” says Ms Seyfried.

“I like watches to feel like they can be worn with a shirt or a dress and still fit in with my style. The Reverso always hits that spot. It’s hard to believe how much detail and artistry can be etched into such a small case – and to have two faces work so seamlessly in one design is extraordinary. It echoes her ability to play many roles, to be inventive and use all the intricacies of her personality to bring out her talent and finesse,” she suggests.

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