Storytelling is crucial to independent watchmakers like Louis Erard, so the opportunity to make a watch celebrating the centenary year at Leeds United Football club, where the watchmaker is the Official Timing Partner, was not to be missed.
Gilding the lily, somewhat, is news that the limited edition includes part of a brick taken from the wall of the players’ tunnel at Leeds United’s Elland Road stadium.
Not quite a sliver of moon rock or a meteorite originating from the other side of the galaxy, but nonetheless meaningful to die hard Leeds fans.
The watch, which is on sale for £2,450 is made in the club colours of blue and white and has the Leeds United centenary crest dusted with powder from the brick at 9 o’clock on the dial.
The limited edition watch is presented in a deluxe box and sleeve and includes a memory card which has a video featuring unseen content of the brick being taken from players’ tunnel along with interviews from a club representative and Leeds United legends. There is also a signed 2019/20 home shirt included in the box along with a certificate of authenticity, signed by Chairman Andrea Radrizzani and Alain Spinedi, the Director of Louis Erard.
The stainless steel 44mm chronograph uses an ETA 7750 automatic movement that is visible through a sapphire case back carrying the centenary crest.