Alexander Shorokhoff scales new heights as Levels gets two more colour siblings


The already well-known and almost sold out automatic double time watch “Levels” from Alexander Shorokhoff, has been given two more colour siblings.

Determined by different levels of the dial, the unusual basic colours of the dial, grey and golden brown, were not chosen randomly.


Already Johann Wolfang von Goethe wrote in his colour theory that grey is one of the best colours, because all other colours appear splendid on it.

And the new grey “Levels” model confirms it: the coloured stripe in an indeterminate form comes out gently but decisively, thus emphasizing the importance of the grey colour.

The different heights of the levels were balanced in a rose-gold colour tone and complete the look while the grey-bluish genuine crocodile leather strap remains in the shadow of the watch, drawing all attention to the dial.

Overall, the new colours make the model look very harmonious, bright and elegant.

For the second new version of the Levels model, a warm golden brown tone was selected.

It radiates warmth and touches the soul of the viewer and wearer, exactly what the brand had wanted to achieve.

As with the previous model, the different levels are supplemented by a calendar window, which has its position on the highest level. With the creatively integrated magnifying glass, the relatively small date of the refined ETA movement 2671 can be enlarged and is therefore easier to see.

The magnifying glass resembles a monocle and thus underlines the creative hand of Alexander Shorokhov, who did not, as usual, integrate the magnifying glass directly into the sapphire crystal.

Like other unique pieces of the Alexander Shorokhoff brand, these two models also fit the philosophy of “Art on the Wrist” and are limited to only 99 pieces per dial colour.

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Alexander Shorokhoff
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