Jacob & Co has unveiled its first watch made in partnership with internationally renowned contemporary graffiti artist, Alec Monopoly.
The Astronomia Alec Monopoly contains miniature pop characters and images that are staples of Monopoly’s artwork within the iconic Astronomia watch form, with its four-arm vertical movement and exclusive complications including a hand-lacquered globe of the earth rotating every 60 seconds; and a double-axis tourbillon with the first rotation in 60 seconds and the second rotation in five minutes.
Only nine of the watches are being made, with a retail price of $600,000.
The ultra-haute jewellery and watchmaker and irreverent street artist Alec Monopoly may be strange bedfellows, but they share a vision for taking their passions to the extreme.
“Alec is a young artist that started his career taking risks and not thinking twice about it,” Jacob Arabo, founder of Jacob & Co, says. “He acted as if he had nothing to lose and he continued to persist until he broke through to become world famous for his creativity and unique angle. I started out the same way by doing something different and unique and I persisted until I was able to break through.”
Mr Monopoly recalls running into Mr Arabo at events around the world, and eventually acquired his own Astronomia Tourbillon “and immediately fell in love with the brand”.
“There is just so much thought, time and talent put into each of these timepieces,” Mr Monopoly says. “This collaboration is a work of art within a work of art.”
The Astronomia Alec Monopoly has four main sculptures on the dial: a Monopoly Man holding an ice cream cone with a melting pink dollar sign; an interpretation of Scrooge McDuck, holding a Money Bag with gold coins piled at his feet, Money Wings, and a multicoloured dollar sign with multiple drawings of diamonds, dollar bills and the Jacob & Co. logo.
“I love the juxtaposition of my youthful cartoon characters, brought to life with bright and vivid colors in a timeless watch with stunning complications,” Mr Monopoly says. “It’s the perfect setting for my art and a watch made for true collectors to wear. My hope is this is a watch that gets passed down generations with the same passion and pride as a masterpiece original artwork.”