Accutron beams-up ‘TV Watches’ from the early seventies


Accutron’s revival under the stewardship of the global Citizen Watch Company is continuing to gather pace thanks, in part, to the current trend for retro styles from the mid-20th century.

The latest example in Accutron’s Legacy collection is the return of 261 watches, which became known as TV Watches when they first hit the market in the late 1960s and early 70s when televisions started to appear in every living room.


The cushion-shaped case of Accutron’s 261 evokes memories of the old cathode ray tube TVs of the era and their effect on popular culture and home life for families growing up at a time when man was shooting for the moon.

2021’s collection of 261 Legacy timepieces build on the design cues of the time but with a modern twist.

They come in a 38.5mm, which would have been large for men in the early 1970s but is now a sweet spot for gender-neutral watches.

They house a Swiss-made automatic movement, modified to allow for the crown to be placed at 4 o’clock.

This year’s models include versions in silver-tone stainless steel with a teal dial for £1,190 or gold-tone stainless steel on steel model with a grey dial for £1,290.

Both watches are limited to 600 pieces.

“The beauty of the Accutron Legacy collection is that we can look back while moving forward,” says Jeffrey Cohen, president of Citizen Watch America. “The 261 watches are timeless designs that represent such a cultural evolution within American families.”

Shop for Accutron at these official stockists:

CW Sellors
Weir & Sons

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