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Breitling becomes official luxury watch of Ironman international triathlon circuit


Breitling has struck a deal with Wanda Sports Group that will see it become the official partner of Ironman contests around the world. The agreement comes on the back of the watchmaker working with three world-leading triathletes, who have been named as its Triathlon Squad — effectively a team of brand ambassadors.

Breitling has created a limited edition Superocean Ironman timepiece as part of the deal.


The partnership means Breitling becomes the Official Luxury Watch of Ironman and will see the firm attend several events including the Ironman 70.3 World Championship in Nice, France.

Georges Kern, CEO of Breitling, says of the partnership: “We’re particularly excited to be working with Ironman. The three members of our Triathlon Squad have all distinguished themselves in Ironman events. Jan Frodeno won back-to-back Ironman World Championships in 2015 and 2016, and Chris ‘Macca’ McCormack has also claimed two titles – in 2007 and 2010. It goes without saying that Daniela Ryf’s accomplishments have been spectacular: she is the reigning Ironman World Champion, having won four straight titles along with her four Ironman 70.3 World Championships in the last five years. The sport has enjoyed enormous popularity and the performance and endurance of its great competitors reflect Breitling’s values perfectly.”



Andrew Messick Ironman’s CEO, adds: “Breitling has already demonstrated its appreciation for triathlon with its impressive squad of triathletes, all of whom have had great success in our most prestigious events. We are delighted to collaborate with Breitling in the creation of a great new watch that celebrates the passion, commitment, and incredible achievements of our athletes.”

The limited edition Superocean Ironman has a 44mm stainless-steel case and a black dial featuring the Ironman logo. It is presented on a red Diver Pro III rubber strap with a pin buckle.

The numerals, indexes, and hands are coated with Super-LumiNova, a luminescent material that allows optimal readability in any lighting conditions, and the COSC-certified chronometer has central hour, minute, and second hands.

This self-winding watch is powered by a Breitling Caliber 17, an automatic mechanical movement that offers a power reserve of 38 hours while it is water-resistant to 1000 meters.

It has a caseback engraved with the Ironman logo and the legend “ONE OF 300”, reflecting its limited-edition status.

It will be available exclusively on Breitling’s own e-commerce channel, in selected Breitling boutiques, and on site at the Ironman 70.3 World Championship in Nice and Ironman World Championship in Kailua-Kona.


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