Laings is on track with its multi-million pound national refurbishment, reconfiguration and expansion plan with a new Omega showroom opening in St David’s, Cardiff, becoming its latest opening.
It is the first franchised Omega boutique in Wales, and will offer one of the largest collections from across the Seamaster, Speedmaster, Constellation and De Ville families.
The 838 square foot Omega store joins Laings’ multibrand showroom in the same St David’s shopping centre.
“We’re thrilled to see our first mono-brand showroom open its doors in Cardiff, cementing our commitment to the city while extending our longstanding relationship with Omega. It has been an exciting journey with our colleagues at Omega and we are pleased that they have chosen us as their preferred partner for this project, giving us the opportunity to share our passion and knowledge about the pioneering technology, history and collections of one of the world’s most respected watch brands,” says Stuart McDowell, managing director of Laings.
The Omega showroom adheres to the brand style seen in several openings and refurbishments this year including low hanging chandeliers, red carpets, pale wood, bright metals and glass to set the atmosphere.
The showroom also makes use of the brand’s own bespoke fragrance in the air-conditioning system.
“Omega has enjoyed a 60-year relationship with Laings and we are delighted to raise this to the next level with a beautiful showroom in Cardiff, where Omega customers and enthusiasts are able to access and enjoy the full collections and spirit of Omega,” says Andrea Nunziata, UK managing director for Omega.
