88rdr bafta

88 Rue Du Rhone reveals 2016 BAFTA edition watch

Not all of the surprises revealed at the BAFTA Film Awards came in golden envelopes, official watch and timing partner 88 Rue Du Rhone managed to keep its event watch secret until the weekend.

Just 40 pieces of the 2016 BAFTA watch, specially designed by brand co-founder Pierre Bernheim  to fit within the Rive collection, were made and were presented to a selection of winners, nominees, presenters and VIP guests including Idris Elba, Cuba Gooding Junior and EE Rising Star, Taron Egerton.

Bernheim said: “The EE British Academy Film Awards is a fantastic partnership for 88 Rue Du Rhone and remains a great international talking point for us. This year, we have designed a unique special edition timepiece that we will offer to nominees and citation readers over the weekend of the Awards. The BAFTA Film Awards allows us to convey our brand’s personality to a wide-reaching audience and provides us with differentiation from our competitors.”

The 2016 awards marked the fourth year that 88 Rue Du Rhone has supported the BAFTA Film Awards as Official Watch & Timing Partner of BAFTA.

James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.

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