Nixon has opened a new flagship store at London’s Seven Dials shopping district, its second store to open in the UK in the last 12 months.
The new 1,000sq ft store on Neal Street is spread over two floors with a complete watch, clothing and accessories offer, including the brand’s new RSVP premium Swiss-made automatic collection. The store also features a Nixon Customisation Bar, which first appeared in Nixon’s Paris store in 2014 and allows customers to create their own unique watches.
Nixon opened its first UK store on Newburgh Street, off of Carnaby Street, this time last year.
Charles Owen, portfolio executive at West End property investment company Shaftesbury, said: “This is an excellent addition to Seven Dials and will become a prominent store on Neal Street, alongside a host of leading fashion forward brands. Nixon’s unique offer and flagship store design brings an added vibrancy to the area that is already renowned as one of the best places to shop in London.”