Watch winders have grown in importance in recent years. For consumers, the message is slowly but surely getting through that a high quality (and often expensive) mechanical watch needs to be looked after and maintained.
The most basic way of doing this is through kinetic energy, which keeps the watch’s mechanism powered when it’s not being worn.
For retailers, telling this story to its customers shows that they care, while also presenting the opportunity to add to the sale that they’ve just made.
WOLF is pre-eminent in this space, mainly through a combination of excellent value for money, high quality service and aggressive marketing.
Its contract as sole watch winder supplier to The Watches of Switzerland Group (formerly Aurum Holdings) is testament to the progress that the company has made.
The Axis collection has, in WOLF’s own words, “blown the door off everything”, coming with custom metal plating cut from a single piece of steel and finished in a copper or black powder coat.