It helps in the world of fast fashion watches to have a 2560 points of sale across the world selling your apparel and accessories.
It creates legions of fans who associate your name with on-trend styles who have positive feelings towards the brand.
Not that Liu Jo watches need much help.
Pieces like the £99 Glamour Globe make their own statement with their 31mm polished cases haloed by rings of appliqué diamantés.
The style is the perfect day into night blend of sophistication for the office and seduction for after dark.