Braun has today launched its first new watch collection in nearly two years which will hit stores in the coming weeks with a number of firsts.
The Braun Time collection of watches follows the brand’s clean, minimalist aesthetic but uses coloured straps as well as a new full ceramic model.
The collection will be supported by three new clocks and a limited edition white calculator later in the year.
Braun Time includes the brand’s first dual analogue-digital watch, its first full ceramic watch and its first ladies coloured leather strap selection.
The collection, produced by London-based Zeon Ltd, bears Braun’s signature look, first designed by former creative leads Dietrich Lubs and Dieter Rams. Former Braun innovations continue to appear in the new collection including circular depressions on the inside of the watch straps for improved comfort and ergonomics.