Zenith saddles up for £3.7m charity motorcycle bid

Zenith has been named as the sponsor of The Distinguished Gentleman’s Ride, an event that celebrates timeless design and eternal mechanics while raising funds for prostate cancer.

On Sunday 25 September, more than 50,000 smartly-dressed gentlefolk in 550 cities will take to the saddles of their café racers, bobbers, scramblers and other classic motorcycles for charity.

To celebrate this movement and to help fundraising, Zenith is launching a special edition of its Pilot Ton-Up watch, and will award five pieces to the best fundraisers around the world.

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Launched at Baselworld 2016, the Pilot Ton-up, with its broad 45 mm-diameter aged steel case, evokes strong character, originality, freedom and style, which Zenith insists perfectly fits the spirit of the Distinguished Gentleman’s Ride.

The event was founded in 2012 by Mark Hawwa, who was inspired by a photo of Mad Men’s Don Draper astride a classic bike and wearing his finest suit.

It was decided a themed ride would be a great way to combat the often negative stereotype of men on motorcycles. That first ride brought together over 2,500 riders across 64 cities. The success of the event encouraged the organisers to consider how it could be used to support a worthy cause.

Last year the event attracted more than 40,000 people in 400 cities and raised $2.3m (£1.7m). This year the organisers are aiming to break the $5m (£3.7m) mark, with the funds used for prostate cancer research and mental health programmes.

More details about the The Distinguished Gentleman’s Ride can be found HERE.



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